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Members of business community briefed on Powerhouse Parramatta’s role in cultural renaissance

"Powerhouse Parramatta will redefine the cultural landscape of Greater Sydney.” Powerhouse Parramatta’s Director of Strategic Projects, Lisa Ffrench. 
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"When you consider the change that we’ve seen in Parramatta in recent years, this is going to be a great addition to Parramatta.” Arab Bank CEO Joe Rizk
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 “We want a museum that people from overseas will want to come and see” Tony Shepherd
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“Parramatta is a world-class city in the making and it deserves world-class cultural facilities to match”- The founder and chief executive of Holdmark Property Group, Sarkis Nassif



Members of business community briefed on Powerhouse Parramatta’s role in cultural renaissance
(See translation in Arabic section)
Sydney - Middle East Times Int’l: On Thursday, November 3, business leaders from Arabic-speaking backgrounds met to hear about the plans for Powerhouse Parramatta. The briefing was hosted by Arab Bank general manager Joe Rizk and Tony Shepherd, who sit on the Powerhouse Parramatta Foundation Committee. Guests were briefed by Lisa Ffrench, the Director of Strategic Projects Powerhouse Program. The project is the largest cultural infrastructure project in NSW after the Sydney Opera House. The event was attended by Sarkis Nassif, Chief Executive of the Holdmark Property Group and Powerhouse Parramatta donor; Dr Hari Harinath, Campaign Committee Member and former chair of Multicultural NSW; Sarkis Nassif; Geoff Wild, and representatives from the Arab-speaking media.
Lisa Ffrench giving a presentation
LtoR: Rizk, Khattar, Shepherd, Wild and Nassif
Powerhouse Parramatta is a once-in-a-generation opportunity that will redefine the cultural landscape of western Sydney.
That at least is the hope of Powerhouse Parramatta’s Director Strategic Projects, Lisa Ffrench. 
“Powerhouse Parramatta will redefine the cultural landscape of Greater Sydney,” she said.
LtoR: Harinath, Azzi, Nassif, Nicolas, Shepherd and Rizk
“The Powerhouse team is looking forward to collaborating with our communities, industry as well as our many partners to deliver the future landmark of Western Sydney.” 
The museum will be the first major State cultural institution housed in Western Sydney.
Designed by Paris-based Moreau Kusunoki and Sydney-based architects Genton, Powerhouse Parramatta will be the largest museum in NSW at 30,000 square metres and will deliver ever-changing exhibition, education and community programs that will attract over two million visitors in its first year. 
RIZK                                      Joe Rizk addressing the audience  
Mr Joe Rizk said: “It’s not just a museum; it’s an education facility. When you consider the change that we’ve seen in Parramatta in recent years, this is going to be a great addition to Parramatta.” 
“We’ve all been involved in Parramatta, every one of you has been involved, one way or another, and we’ve all made great contributions to this fabulous city, to this fabulous state, to this fabulous country. 
“The reality is we owe it to our students; we owe it to our children. This is going to bring the capacity for our new generation coming through to connect.”
SHEPHERD                         Tony Shepherd addressing the audience
Mr Tony Shepherd said:  “You are among the cream of western Sydney … a driving force in the NSW economy, in Australia’s economy. 
“We want a museum that people from overseas will want to come and see. This is what we’re going to get with this museum … because it will be so special, so different 
The Powerhouse Precinct will be a 24-hour tourist attraction seven days a week. It will drive visitation to the area, stimulating the Powerhouse Precinct economy and business for cafes, bars and stores. 
Community support is needed to transform Powerhouse Parramatta from a ground-breaking architectural icon into the beating heart of Greater Sydney ― to create a future world-class museum that inspires locals and attracts interstate and international visitors. 
NASSIF                                             Sarkis Nassif
“Parramatta is a world-class city in the making and it deserves world-class cultural facilities to match, said the founder and chief executive of Holdmark Property Group, Sarkis Nassif. 
“As a family business firmly rooted in Western Sydney, Holdmark is proud to partner with an organisation that will elevate our region onto the international stage. We are truly excited to see the contribution the Powerhouse Parramatta will make to the cultural and educational fabric of Western Sydney for generations to come.” 
Chahine, Billbergia and Wild







 














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