But while some designer swimmers can set you back a few hundred bucks – or nearly $1700 if you’re Hailey Bieber – shoppers have been busy flaunting their new budget bikinis with a $30 one popping up all over Instagram over the last few days.
The Glassons “Cut Out Bikini Top” and its matching bottoms, which cost $19.99 a piece or can be purchased combined for $30, hit stores across Australia last week and the togs are already being snapped up in droves.
In particular, the “Tropicale” print is a firm fave, appearing in multiple snaps taken by shoppers and uploaded to Instagram.
Former Love Island star Cassidy McGill shared a snap wearing the floral two-piece on Tuesday at the beach, sparking lots of comments from curious followers about her bikini.
“Love your bikini girl. Where’s it from?” one said.
While others said the print looked “amazing” on her and said she looked “gorgeous”.
One woman wore her bikini to a pool in Noosa Heads, Queensland while another shopper in Melbourne wore hers at home during the city’s ongoing lockdown.