Acorn Strategy and Austrade MENA Connections Seminar 2019 Series

If you were at the recent MENA Connection Seminar Series, organised by the Australia Arab Chamber of Commerce and Industry across major cities in Australia, you would have met Kate Midttun, Founder and Managing Director of Acorn Strategy, the award-winning, international marketing agency helping companies grow in the Middle East.

Acorn Strategy works with many international companies to help establish their presence in multiple markets including the MENA region as well as Australia.  Kate’s presentation covered the 5C’s that need to be considered while setting up in a secondary market, covering examples of work for Wagmama, INVNT and the Australian Pavilion for Expo 2020 Dubai.  If you would like to receive a copy of the presentation, please reach out directly.  

Kate Midttun says: “We’re finding that many business owners and directors understand the potential that Expo 2020 Dubai and the growth of the Saudi market can offer their organisation, but struggle to find the time, resources and expertise to accurately define the localised marketing strategy and plan required to make the most of the opportunities to access new audiences and markets.

“Using our proven formula for international marketing strategy, we’re helping businesses of all sizes gain clarity and establish a bespoke route forward to maximise Expo 2020 Dubai and the

Saudi market, understand the expectations of local audiences, understand business culture in the Middle East and inform them of the various opportunities that exist.”